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studio guga

Music video
Shorts
Music videos for social media.
Our approach

imitation or original?

As usual, Guga Baul brings out his best voice imitations, but this time with brand new, own songs. Songs that mimic the style of the artist he is impersonating so perfectly, you’d swear they wrote them themselves.

Even the artists being impersonated hadn’t heard the song before the release. Hence the title 'ONGEHOORD' - a Dutch word that means both “unheard” and “outrageous.” Because digging around in a famous musician’s creative brain? You’re not really supposed to do that.

Our solution

Social media videos that make you feel like you were there

Obviously, we were thrilled to be part of these mischievous plans. For each song, we provided an accompanying music video that was released on social media. We set up a live recording with an enthusiastic crowd. Famous musicians such as Clouseau, Bart Peeters, Het Zesde Metaal... all featured in the lineup.

what'S the gain? results.

We kick off by shaping the strategy and wrap up by measuring the impact.