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Together with Momkai, the visionary minds behind the concept, we created a promotional film that redefines bourgondian living. It’s time to discover a renewed way to savor life’s pleasures.
The Refined Bon Vivant
Belgians are bon vivants at heart. Trying to change that culture of enjoyment is like trudging through sand. With Momkai as our trusted partner, we set out to craft a cinematic interpretation of The New Bon Vivant: a life enthusiast who makes healthy choices but still feasts and savors every moment with good company. A theme that calls for both depth and lightness, to keep the ambiance inviting.
A snug atmosphere
The set dressing set a homely tone, bathed in an extra warm glow thanks to the lighting crew. A comfortable foundation to craft a promotional film that breaks away from heavy-handed health messages.
We used vibrant colours and a lighthearted storytelling style that perfectly captures the spirit of a renewed zest for life. A visual approach that feels fresh, positive, and deeply relatable.
An inviting package
The result redefines the bon vivant lifestyle. The message is widely shared through public broadcast airtime, pre-roll ads on VRT MAX, key social media platforms and www.denieuwelevensgenieter.be.
The streetscape was further enriched with professional photography and designs by Momkai. No heavy-handed preaching. Just a charming, cohesive package that warmly invites people to live more mindfully.
Behind the scenes
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