Croky

Commercial

Product video

Crisps? Well yes! When our crunchy companion flew in, we didn't leave a crumb behind. Croky was looking for a partner that wanted to co-create their new TV spot. We eagerly grabbed the opportunity.

Our approach

CRUNCH IT REAL GOOD

To bring Amphion’s crunchy concept to life, we handpicked the crispiest chips straight from our contact stash.

Director duo Greenwood spread their wings over the screenplay in no time, while a casting day put the right face to their vision. Audiotheque provided the groovy sound that made the flavor explosion pop.

Our solution

Crispy Coordination

A tightly packed greenkey studio with a heavenly stash of crisp bags and an unbreakable crew. A shooting day that really needed to be well coordinated.

The cast flowed through MUA, styling and photography, while the green screen was lit to perfection. Ready to visualize the ultimate crunch, with live VFX supervision. The crispy timing carried on into post-production to harmonize image, sound, visuals and color grading.

The result

A COMMERCIAL WITH BITE

The result is a TV spot with bite. Thanks to the various cuts, lengths and voice-overs in three languages, the commercial airs on Flemish, Walloon and Dutch television, while social media gets its fair share of crunch too.

In short, it became a commercial that leaves no one unmoved - whether because of the sound or the irresistible urge to grab some crisps.