Beaufort
nonprofit
corporate
commercial
Awareness Campaign for the young bike brand Beaufort.
Our approach
don't be a lazy driver
With the tagline “Move better with Beaufort”, we encourage the viewer to stop taking the car everywhere, but to opt for an e-bike ride. A fresh campaign with a nod to our strange Flemish habits, so right up our alley.
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Approach
reach
Beaufort opted for a multichannel advertising campaign. To do this, we made a general video that they are using on their own channels as organic content. In addition, we also created a few derivatives that specifically serve as advertisements for VTM GO.
Behind the scenes
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Our crew list
Director
Mathieu Stevens
Story
Lukas Demeersseman
CAP
Pieter Vanbrabant
Focus Puller
Michiel Lateur
2nd camera assistant
Lester Dendievel
gaffers
Gilles Cornelis & Tim Vanroose
Sound
Joris Lava
Producer
Antje Overmeire
1st Production assistant
Fien Beeckman
2nd production assistant
Emile Descheemaeker
makeup
Katrijn Verhoye & Emiline Eeckelaert
Post production
Michiel Lateur
Graphics
Cedric Van Der Kelen
colorgrading
Joachim Vansteelant
music & sound design
Ian Castelein